Cycling commentator Phil Liggett and Olympic Gold medallist Elia Viviani were among the guests at the official opening of the latest ASG cycling store in Pretoria last night.
With over 1 000 square metres of retail space, ASG The Store in Olympus Village is a premier luxury cycling destination.
Aside from world-class products, the store houses another ASG BikeScience facility that provides a holistic approach to improving cyclists’ performance, health and efficiency.
Cementing a collaboration between ASG and Gary Blem, a new technical service centre named ASG Bike Tech by Gary Blem was introduced.
As chief mechanic for Team Sky, Blem has worked for some of the world’s top riders such as Mark Cavendish, Sir Bradley Wiggins and currently Chris Froome.
Speaking at the launch, ASG Group CEO Heinrich Dannhauser said their mission was to offer cyclists a unique, immersive experience and to give them access to top-class local and international products and expertise.
“We aim to do this both through physical stores and, importantly, online.”
With their headquarters in Italy, the ASG Group house a number of cycling-related businesses involved in bicycle manufacturing, cycling clothing, distribution, retail, sponsorship, cycle events and travel.