HEAD, one of the top sporting brands in the world, will be expanding their cycling distribution base to South Africa following the signing of an agreement in August.
A local company, HEAD Bikes SA, has been formed after securing the licence to distribute the highly rated models in the country.
Already a market leader in sports such as tennis, squash and snow skiing, HEAD established their European cycling arm in 2012.
The success of that venture has seen them expand to 23 countries on the continent, with a further four, including South Africa, having been granted licences for 2018.
Initially focusing on road and mountain bikes, HEAD Bikes SA will follow the same online model as their sister companies.
“We can source any model from Europe and will aim to have it delivered in record time,” said a South African representative of the company.
He said their business model allowed them to offer a premium brand at highly competitive prices.
“We don’t rent shop space and cut down on related overheads, which means we can offer high-spec bikes at good prices.”
Customers can place their orders by following the website link on the HEAD Bikes SA Facebook page or by using the e-mail option.
“The bike will be delivered directly to the client or to a cycle shop of their choice for assembly,” he explained.
He said demo models would also be available for customers who wanted a test ride before making their decision.
Customers will be able to access the company’s after-sales service system by contacting the brand manager.
According to the local representative, the parent company felt there was significant potential in the South African market.
“Online sales have been increasing 30 per cent year on year, so we believe that is the way of shopping of the future.
“Furthermore, they only manufacture a certain number of premium bikes each year and the fact that they have allocated a number of these for distribution in South Africa is an indication of their confidence in this market.”