The Bestmed Cycle4Cansa Championship at Sun City has received increased support this year, with Optimum Financial Services coming on board as the presenting sponsor.
The Pretoria-based financial company have a strong association with the race, having donated R60 000 last year, an amount they hope to build on this time.
Marketing director Werner Swanepoel, the former Springbok scrumhalf, said they wanted to increase their involvement, promoting a healthy lifestyle and contributing to a worthy cause.
“Being in the financial industry it is our business to promote a healthy lifestyle among all our clients,” he said.
“Obviously, sports help you to achieve that and that is why we are very keen to get involved in events such as this.”
He said their general modus operandi was to hold a number of functions, “mostly golf days”, from which the money raised would be donated to Cansa at the Sun City event.
Cycle4Cansa, which focuses on raising funds for the Cancer Association of South Africa, takes place on August 25 and 26 and incorporates road races and mountain-bike events.
It is one of the longest-running cycling events in the country and will celebrate its 21st anniversary this year.
In the two decades of its existence, Cycle4Cansa has raised close to R4-million for the national organisation and the support of Optimum Financial Services should help boost that amount this year.
Entries for the event will be limited to 4 000 and due to the 21st anniversary, the field is filling up fast.