Supermarket giant SPAR renewed their sponsorship of netball in South Africa to the tune of R35-million over the next four years.
This will enable Netball South Africa (NSA) to continue their efforts to break into the top four in the world.
South Africa are ranked fifth in the world, behind Australia, New Zealand, England and Jamaica.
SPAR marketing executive Mike Prentice said this was an opportunity to show the company’s support for women in South Africa.
“Sport provides an exciting platform on which to build our brand and women’s sport presents an excellent channel for this,” said Prentice.
Prentice added that the huge majority of their customers were women and they believed they had a duty to support them in return.
The sponsorship will cover netball’s pride and joy, the SPAR national team, future national players in the form of the Baby Proteas, the annual national championships and the SPAR Challenge – an annual international series played at home.
“It will also cover the Brutal Fruit Netball Premier League, in partnership with South African Breweries, netball development, administration and overall promotion of the game,” said Prentice.
NSA president Mimi Mthethwa said they were overjoyed at the renewal of the sponsorship.
“SPAR shares our vision of women growing through sport. Our partnership has helped us to build the image of netball.
“It has also empowered women by developing their skills in management, administration and in the ability to host tournaments,” said Mthethwa.
Thanking SPAR, Proteas captain Maryka Holtzhausen said the netball players of South Africa would make SPAR proud, not just in the way they played netball but also of the women they would become.