After a successful first year, Volvo Car South Africa will continue their partnership with the TransCape mountain bike race in 2018.
When the 614km journey from Knysna to Franschhoek in the Western Cape begins on February 4, the Swedish vehicle brand will again be on hand to play an important role in the race logistics.
Volvo Car South Africa marketing and PR director Michelle Naudé said they were looking forward to again working with the cyclists after receiving positive feedback this year.
She said their approach was all about guaranteeing the satisfaction of their customers.
“Many participants complimented us for being closely involved in the race by incorporating our vehicles in its day-to-day operational requirements,” she said.
“We are the most human-centric car maker, so this hands-on approach is an example of what we stand for. Everything we do begins and ends with people.”
ASG Events chief executive Wynand de Villiers said partners like Volvo were crucial to the success of a race such as the TransCape.
The company made available 12 XC90 vehicles for a shuttle service to and from the race villages, giving the riders a close-up experience of what the brand had to offer.
“It was many riders’ first exposure to the XC90 and without exception they were all very impressed,” said De Villiers, who also took part.
“I think the XC90 has redefined the way people perceive Volvo. It can sense danger, including other vehicles, cyclists, pedestrians and large animals, assists and alerts drivers by prompting intervention.”
De Villiers said their relationship with Volvo Car South Africa was more than just a sponsorship.
“The drivers who took care of shuttle duties were meticulous and personified the word ‘responsible’, while the rest of the staff all assisted in various ways during the event.”
Besides Volvo’s renewed involvement, De Villiers said he was delighted that they had made two TransCape-branded XC90s available throughout 2017 and into 2018.