The Wanderers bullring in Johannesburg is expected to be jam-packed when the Proteas host Australia in the second one-day cricket international (ODI) on October 2.
The match will be the second game in a five-match ODI series against Australia.
MD of Nielsen Sports Ros Goldin said the fan experience at the stadium was voted as one not to be missed in a recent survey compiled by this leading sports research agency.
“Two of the top three reasons cricket fans are attending less live cricket matches relate to the convenience and quality of the TV coverage.
“But in a survey among Gauteng cricket fans, 88% agreed that the Wanderers stadium experience is better than watching on TV, while a significant 93% feel they are missing out when they don’t attend a big game at the bullring,” said Goldin.
She added they had embarked on a brand positioning project earlier this year to ensure they created synergy between the Wanderers, the Highveld Lions and the Gauteng Cricket Board (GCB).
GCB chief executive Greg Fredericks sees this as integral to the organisation’s achievement of their business goals.
“Knowing that our fans would rather be part of the atmosphere here at the bullring than watching on TV shows the immense appetite for this emotional connection and we look forward to hosting another sensational international and domestic season at the Wanderers.”