The Demacon Ladies Cycling Team will again be backed by cycling distribution company Positive Sports Solutions next year after a highly successful 2018.
The outfit won 17 of the 18 races in which they participated and it has led to Positive Sports Solutions, who distribute a variety of top-end cycling brands in the Southern Africa Development Community (SADC), deciding to consolidate their association with the team for another year.
Positive Sports Solutions product and technical manager David Pieterse said the profile of the brand had been raised to another level.
The team will now be known as the Demacon-HEAD Women’s Cycling Team.
“Their success created maximum exposure and as the team’s technical sponsor we were able to provide them with the best possible equipment,” he said.
“The HEAD brand has been established in South Africa and we are looking forward to raising more awareness for women’s cycling in 2019. We would love to see more sponsors involved.”
Team captain Lynette Burger said the sponsorship had played a key role in their success.
“It is very important to us as a team as they provide us with the best possible equipment,” she said.
This year the team also included Kim le Court, who won the Cape Town Cycle Tour, and Heidi Dalton. They are planning to sign up two U23 riders next year, but Burger said the details still had to be finalised.
“We feel that by including the two U23 riders, it can help boost SA women’s cycling,” said Burger.
“We have a highly successful team and we all have won most of the major races. With all our success and knowledge we can give them the best possible mentorship and support to start their careers.”
“David Pieterse, our team manager, has been in women’s cycling for the last 21 years and has a vast knowledge of local and international women’s cycling.”