The popularity of the SPAR Little Ladies race should ensure another big entry when this curtain-raiser to the Women’s 10km Challenge in Port Elizabeth takes place at Pollok Beach on Tuesday.
The challenge of 2.5km along PE’s iconic beachfront precedes the main events, which will take place at the same venue on May 5.
The Little Ladies event, for those nine years or younger, was introduced to give the younger generation a chance to experience the fun of the Women’s Challenge.
SPAR Eastern Cape advertising manager Rose Shadrach said it added value to the whole package, while providing a healthy outlet for the young runners.
“We promote healthy living under our brand and we believe that encouraging young girls to start getting active at this age is very important,” she said.
From a long-term point of view, Shadrach said they hoped the little ladies would eventually graduate to the longer events once they had reached the minimum age.
“This has always been such a popular event and it’s not something we advertise. It has grown exponentially and has become a very important event on our calendar.”
The young competitors will also be informed about the environmental drive launched by SPAR EC earlier this month.
This started with the Plastic Bag campaign and will continue next week when runners will be encouraged to look after the environment by recycling wherever they can.
The Recycle Yourself organisation, which focuses on industrial and commercial waste management, will have specially marked bins strategically placed to ensure that the race areas remain neat and tidy.
Online entries for the Little Ladies race close on Saturday and there will be 650 T-shirts up for grabs as well as medals for all finishers.
The race will get under way at 9am.
Enter online at www.SPAR.co.za or collect a form from any SUPERSPAR, SPAR or KWIKSPAR store.