The SPAR Daily Dispatch Summer Fun Run continued to grow in popularity when more than double the amount of entrants competed in the event in East London on Sunday compared to last year.
Around 2 500 enthusiasts took part in the 8km and 4km races from the Orient Pools on the city’s Esplanade, with the emphasis on family participation and supporting those with disabilities.
Daily Dispatch advertising manager Suren Packery said both these aspects had shown “exponential growth”.
“For instance, we had entrants from month-old babies in prams to an 82-year-old doing the race,” he said.
“About 300 people did the 8km, while over 2 000 people did the 4km.”
Packery added that the wheelchair-friendly nature of the course was a key factor and a big incentive for those with disabilities to take part.
In addition, he said the association with SPAR Eastern Cape was a big factor in the success of the event.
“The race is family-driven and encourages all ages, while the synergy with our event being the only wheelchair event in East London and SPAR’s Wheelchair Wednesday campaign is perfect.”
Daily Dispatch marketing manager Jennilee Peremore said it was a key part of their calendar.
“We’re proud that the event has more than doubled in entries from last year,” she said.
“In addition, we are delighted to present an event that is clearly very important to the East London community, especially the disabled participants.”
SPAR EC sponsorships and events manager Alan Stapleton said they were delighted to be involved in an event which has been in place for four decades.
“True to the family and healthy living values that we stand by, the SPAR Daily Dispatch Summer Fun Run allows us to give back to the East London community, which has been so instrumental in the company’s success in this region,” he said.
“Furthermore, with its focus on wheelchair participants, it links to the SPAR Wheelchair Wednesday initiatives, which draw attention to the difficulties experienced by our disabled friends.”