The Tour of Good Hope is set for a significant boost after ASG joined forces with South Africa’s leading online retailer, Takealot.com, to take it to another level.
Taking place in the Cape Winelands from March 4 to 8 next year, the two industry leaders want to transform the event into something which can match similar international races.
ASG Group chief executive Heinrich Dannhauser said the country’s premier road tour would continue to attract an international field, as it has done previously.
“Our vision is to work with Takealot as the title sponsor, as well as Cycling South Africa, to achieve our objective of establishing South Africa’s equivalent of the Tour Down Under in Australia.
“We lack an international tour and, with our cyclists making big strides on the international scene over the past few years, the timing couldn’t be better.”
SA’s Daryl Impey won the overall title at the Tour Down Under this year and Dannhauser felt that a high-quality Tour of Good Hope would provide a similar opportunity for locally-based cyclists to make their mark.
He believed the Tour of Good Hope was well positioned to capitalise on the partnership.
“It already occupies an exclusive slot on the calendar. The week before the Cape Town Cycle Tour is perfect.”
Given the date, he said, it would be easy for South African and international riders who were already heading to the Western Cape to add the race to their calendars.
Dannhauser added that ASG enjoyed a close relationship with Takealot.
“We already offer some of the best brands and products to local consumers, as do Takealot, and, with this partnership, they look set to become South Africa’s biggest online cycling store.
“They are becoming a very visible name in all areas of South African cycling and we look forward to taking the Tour of Good Hope to the next level with them.”